“Don’t Be Basic Be Fabulous “

Charlita has always had a passion for opulence, makeup, and glamour. After trying her hand as a performer in the entertainment industry she decided to start her own luxury lipstick line. She has graduated with a certificate in Basic Makeup Application from Roshe Cosmetics, completed Theatre Stage makeup class while attending college, and has assisted aspiring models in Philadelphia on photo shoots and test shoots as their key makeup artist and principle creative director. Mi Cara, which is Charlita’s brainchild was established in 2016. Her mission is to bring consumers vegan friendly, healthy beauty care options, and fun color palettes for men and women of all races and ethnicities to buy. Mi Cara is a gender neutral beauty & lifestyle brand created for the girls and the gworls to partake and enjoy.